Campaigns built and run
Set up from scratch or rebuilt from what you've got. Structure, targeting, budgets, optimisation - handled. You don't manage any of it.
Paid social, run properly
The growth you're ready for. Starting today.
Director-led growth strategy and delivery through social media advertising, for online brands ready to progress to the next level.
Fashion · Jewellery · Streetwear · Supplements · Lifestyle
Brands we've worked with
House of CBPicante LondonAnanya Fine Jewellery
Three MobilePles'JourGryp
Culture CollectiveLexxolaDeadmau5
The Masked BallWorld Health Organisation Charities
Morgan Hill ConsultingScottish WidowsJKS Group
Fully ChargedChargedUPDataIKU
£500k+
Of managed account spend per year
23x
Highest blended return on ad spend achieved for a client
24hrs
From sign-off to live campaigns. No drawn-out onboarding
1
Person on your account. The same one, every week
Brands spending £5k–£50k per month in paid social
Who this is for
Built for brands that are ready.
You've got momentum and want to amplify it. You need someone who operates at director level - not an account manager from a crowded agency roster.
Good fit
- ◆Online brand spending £5k–£50k per month in paid ads
- ◆Launching from scratch or scaling an existing account
- ◆Fashion, jewellery, streetwear, supplements or adjacent
- ◆Want creative strategy and direction, not just media buying
- ◆Serious about growth and ready to invest properly
- ◆Comfortable making decisions quickly
Not a fit
- —Needs a website, email marketing, etc
- —Primary focus is organic posting
- —Shopping on price
- —Not ready to commit a real budget
What working together looks like
A plug-in ad department.
Creative direction
We tell you exactly what to shoot and why. Clear briefs your team can execute from immediately. No guesswork.
Reporting that's actually useful
Weekly numbers, monthly strategy. What worked, what didn't, what's next. Read it in two minutes.
A growth lead on call
Margins, pricing, channel decisions, scaling calls. Someone senior to think it through with, not just a media buyer.
Selected work
Proof, not promises.
Full account breakdowns available on request. An ad account review is part of every onboarding.
Fashion - House of CB
£700k
Revenue from £30k of spend. Five months. Zero prior ad history.
They had the brand, the following and the creative vision - but had never run a paid ad. We built the entire paid social operation from scratch across Meta and Pinterest, supported fortnightly product drops into cold audiences, and fed performance data back into shoot decisions. Three new markets validated. 23x blended return on spend.
"They seamlessly integrated with our team to deliver exceptional results. It's been a great partnership and one we look forward to continuing."House of CB
Streetwear - Picante
8x
Revenue growth. Brand identity intact.
Proof of concept, strong creative, a cult following. What they needed was amplification without dilution. Full-funnel strategy and creative direction - converting existing fans while introducing the brand to new audiences. 5x in six months, then 8x.
"Ollie worked as if he was part of our team and cared about our success as much as we did."Saam - Picante London
Children's Fashion
4.26x
From one sale in their final week to £9,800 in eight.
The account was structurally broken and creatively stale. We rebuilt the campaign architecture from the ground up, developed new creative briefs and managed delivery carefully to restore the customer experience. First two months: £9,800 revenue from £2,300 spend.
Fine Jewellery - Ananya
Zero fuss
Consistent performance for a luxury house.
High-consideration purchase, long consideration window, exacting brand standards. Structured testing and disciplined reporting, with creative that holds the line on how the brand presents itself.
Ollie and his team got us up to full speed with incredible speed and precision. True mastery of what they do - if only working with everyone was this easy.Charles - Three Mobile
Flawless execution, zero fuss, and consistently strong results. Clear reporting and communication throughout - exactly what you need when you're running a busy business.Ananya Fine Jewellery
How this works
Four steps. No theatre.
01
Get in touch
Fill in the short form below, or send us an email.
02
No-stakes chat
A relaxed 30-minute conversation - no pitch, no pressure. We'll have already reviewed your account, so we can talk about what's actually going on and where the real opportunity is.
03
Clear recommendation
Within 48 hours you get a written recommendation. Scoped precisely to what you need - not a menu of services.
04
Into the work
If we move forward, we're in the account within 24hrs. No lengthy onboarding, no 25 page decks. Just work.
The person doing the work
Ten years managing growth, creative strategy, and paid social for online brands across fashion, jewellery, events and festivals - first in-house, then as an independent specialist.
I work with a small number of brands at any one time. That's by design. You get my full attention, not a rotating cast of account managers learning your business on your time.
If you're used to agencies that promise everything and deliver a dashboard, this will feel different.
Oliver Hooper
Founder & Director
Seen enough? Let's have a conversation.
Get in touch
FAQs
Common questions.
What makes you different from a larger agency?
You're not getting handed to a junior after the pitch. The person who understands your business is the person running your accounts, every week. No account managers, no handoffs, no surprises.
How much does it cost?
Fees start at £3,000/month. Higher-engagement fractional work sits above that. If that's not the right fit yet, there's a one-off Growth Audit - a fixed-fee diagnostic with a clear action plan you can take anywhere.
What platforms do you manage?
Instagram, TikTok, Facebook, Pinterest.
Do you help with creative too?
Yes. Creative strategy and briefing is a core part of what we do. We develop the thinking behind what gets made, write detailed briefs your team can execute from, and use performance data to keep improving. We can also support on creative production where needed.
How quickly can we start?
We aim to launch within 24hrs from sign off.
Do you work with brands at any stage?
Some of our best work has been getting brands off the ground from zero. What matters is that you're serious about growth and ready to invest properly - not what your revenue looked like last quarter.
Get started
Let's talk.
We take on a small number of new clients at a time. Tell us about your brand and we'll come back to you within 48 hours.
Typically replies within one working day
Prefer email? info@lightworksdigital.co.uk